Fundación porqueViven has been selected as a representative of Line 2 of Metro de Madrid to give visibility to its work in paediatric palliative care.
Madrid, November 29, 2024.- The Fundación porqueViven has been selected as a representative of Line 2 in the awareness campaign "We are IN LINE with you" , organised by Metro de Madrid.
As part of this social initiative, each line of the underground sponsors a solidarity entity, selected by the workers of the Metro de Madrid . The Line 2 will represent the work it carries out porqueViven in support of children who cannot be cured and their families, also promoting the importance of pediatric palliative care to live a full life.
This initiative, which takes place between mid-December and January 7, seeks to give visibility to different Social causes by means of 300 digital and static advertising media distributed in different stations of the Metro network.
"We are IN LINE with you" puts the finishing touch to Metro de Madrid's social action programme in 2024, which has included more than 50 solidarity initiatives. In this edition, Metro workers selected 12 entities, one for each line, to give voice to different causes, such as the defense of the rights of people with disabilities, the care of the elderly and minors, and research to combat diseases.
As part of this campaign, representatives of the F undation porqueViven , accompanied by numerous volunteers will be present at the Metro stations of Moncloa -23 December- and Príncipe Pío -December 27- to interact with travellers and encourage them to collaborate with the mission of the Foundation: to accompany children with incurable diseases and their families, and to make visible the importance of pediatric palliative care.
Connect with thousands of people
"Being part of this campaign allows us to amplify our message and connect with thousands of people who may not have known about our work. We want to invite all travelers to be part of this movement and help us expand the lives of many families," he said José Carlos López Seisdedos, director of the Foundation porqueViven .
This initiative not only provides visibility to organizations such as porqueViven , but also reinforces Metro de Madrid's commitment to Solidarity and positive impact in society, offering a unique space to connect with thousands of people every day.
From the Fundación porqueViven we thank Metro de Madrid and its workers for this opportunity to broaden lives and give voice to our mission, inviting society to reflect on care, humanity and accompaniment in the present, he concludes José Carlos López Seisdedos .
Contact Information:
Cristina del Amo, head of communication PORQUEVIVEN Foundation
cdelamo@porqueviven.org
Tel: +34 910 168 345 Mobile: +34 629 329 676
